Insights, strategies, and stories from the sixtynine team
Most B2B marketing dashboards measure activity, not outcomes. Here's the three-layer measurement stack that fits a 6.5-month Dutch sales cycle and survives a CFO conversation.
Average client-agency tenure is now 7 years, up from 3.2 in 2016 . Clients without rushed reviews stay 8.1 years on average; clients who churn through frequent reviews drop to 3.8. Real B2B marketing impact arrives later than most teams expect: paid media in 30 to 60 days for first signal, content in 3 to 6 months. Meanwhile, 61% of B2B buyers prefer a rep-free buying experience. The first 90 days is calibration, not delivery. Treat it that way.
Een professionele website kost in 2026 tussen €1.500 en €50.000 — de spreiding zegt alles. Een developer legt uit waar het verschil zit, wat MKB realistisch betaalt, en wanneer "goedkoop" duur wordt.
Nederlandse bedrijven besteden gemiddeld 7,7% van hun omzet aan marketing (Gartner, 2025). Van €500 tot €15.000+/maand — ontdek wat marketing echt kost en welk model bij jouw bedrijf past.
Most companies think they have a branding problem when what they actually have is a perception problem. And those two things are very different. Branding is the process of deliberately shaping how your company is perceived in the market. A logo is one small part of that. Getting the distinction right changes everything about how you invest in your brand.
We break down why B2B and B2C email marketing are not the same. They share a channel, not a strategy - here's what actually differs: audience, timing, tone, automation, and how to measure success.
WordPress works; until it doesn't. When security vulnerabilities, plugin chaos, and performance ceilings start costing more than they save, it's time to rethink the foundation your business runs on.
Meet Elie Kaat, co-founder of sixtynine. Former chef. Current digital strategist. Here’s what makes him tick.
Your website gets the attention. Your email signatures, invoices, and transactional emails get ignored. And that's exactly where brand trust quietly breaks down.
Most businesses jump straight to tactics. This is backwards. Marketing without strategy is just noise. Content without distribution is invisible. Here's our philosophy: strategy first, content as fuel, omnichannel distribution, modern infrastructure, and continuous optimization.
